FHM has pushed their alcohol advertising from its November issues to December. Brooke Hogan is their cover girl and she's only 18, prompting the publishers to have a booze-free issue.
Dana Fields, executive publisher and president, said the magazine was complying with its alcoholic beverage advertisers’ insertion orders, which call for the advertiser to be notified if someone under age 21 runs on the cover. “They don’t want to put their brand at any risk at all,” she said.
Fields said alcoholic beverage advertisers typically run in six out of 12 issues per year, and most of the ads that were slated to run in November were moved to the December issue.
They have instead replace the booze ads with herpes medication. Seriously, they had to invent a new airbrushing technique to make her look like this. I still can't believe she's 18 and need to see the birth certificate in order to believe.
Source & Source
No comments:
Post a Comment